Innovation company triumphs down under 

Award-winning UK saddle company, SMART Saddles, made the long trip to EQUITANA Melbourne 10th – 13th November 2022 as part of the British Equestrian Trade Association (BETA) trade stand.  

Charged with demonstrating the unique and innovative SMART Saddle Range to a new audience, SMART Saddles MD Charlotte Berridge relished the opportunity to meet a wide range of riders, saddle fitters and retailers from across Australia: 

 ‘’It was fantastic to meet such an engaged and inquisitive audience; whether they had already heard of the SMART saddle range and had travelled specifically to see the brand quality and find out more ahead of placing their order, or whether it was their first time finding out about the option and advantages of a fully flexible saddle, the reception was extremely positive and we were pleased to do business with many new customers from so far afield.’’ 

Grateful for the opportunity, made accessible as one of the benefits of BETA membership, SMART Saddles look forward to continued internationalisation and welcome enquiries from saddle fitters and retailers worldwide.